Selecting a compelling and relevant dissertation topic is a crucial step in the journey of completing a marketing degree. A well-chosen topic not only reflects your expertise and interests but also contributes to the existing body of knowledge in the field of marketing. However, with the rapidly evolving marketing landscape, finding the right dissertation topic can be a challenging task. In this comprehensive article, we have compiled a list of 100+ latest dissertation topics in marketing, spanning various sub-disciplines and addressing emerging trends. Whether you are pursuing an undergraduate, postgraduate, or doctoral degree, this compilation aims to inspire and guide you in selecting an innovative and impactful topic for your marketing dissertation.
Note: Before finalizing a topic, always consult your academic advisor or supervisor to ensure it aligns with your program's requirements and fits within the scope of your research capabilities.
1. Consumer Behavior and Psychology
1.1 The Influence of Social
Media on Consumer Purchase Decisions: A Comparative Study of Different Age
Groups.
1.2 Understanding the Role of
Cognitive Bias in Consumer Decision Making.
1.3 The Impact of Personal
Values on Consumers' Attitudes toward Sustainable Products.
1.4 Analyzing the Effect of
Brand Image on Consumer Loyalty in the Fast Fashion Industry.
1.5 Exploring the Role of
Emotional Advertising in Shaping Consumer Preferences.
2. Digital Marketing and E-commerce
2.1 Assessing the Effectiveness
of Influencer Marketing in Promoting Fashion Brands on Instagram.
2.2 The Impact of Online
Customer Reviews on Purchase Intentions: A Study of E-commerce Platforms.
2.3 Analyzing the Adoption of
Voice Search and Its Implications for Digital Marketing Strategies.
2.4 Investigating the Role of
Augmented Reality in Enhancing the Online Shopping Experience.
2.5 The Future of Virtual
Reality in Marketing: Opportunities and Challenges.
3. Branding and Brand Management
3.1 Building a Strong Brand
Identity: A Case Study of Apple Inc.
3.2 Examining the Role of
Storytelling in Brand Communication and Consumer Engagement.
3.3 The Influence of Brand
Extensions on Parent Brand Perception and Purchase Intentions.
3.4 Analyzing the Impact of
Celebrity Endorsements on Brand Recall and Recognition.
3.5 Exploring the Concept of
Brand Love and Its Effect on Brand Loyalty.
4. Marketing Strategies and Competitive Analysis
4.1 A Comparative Analysis of
Marketing Strategies Adopted by Coca-Cola and PepsiCo.
4.2 Assessing the Effectiveness
of Niche Marketing in a Globalized Market.
4.3 The Role of Emotional
Appeals in Guerrilla Marketing Campaigns.
4.4 Analyzing the Impact of
Price Wars on Consumer Perception and Brand Loyalty.
4.5 Understanding the Use of
Artificial Intelligence in Competitive Market Analysis.
5. Social Responsibility and Sustainable Marketing
5.1 The Influence of Corporate
Social Responsibility (CSR) Initiatives on Brand Image.
5.2 Examining Consumer
Perception of Green Marketing Claims: A Cross-Cultural Study.
5.3 The Role of EthicalMarketing in Enhancing Consumer Trust and Loyalty.
5.4 Analyzing the Effect of
Cause-Related Marketing on Consumer Purchase Intentions.
5.5 Understanding the Impact of
Sustainable Packaging on Brand Perception and Purchase Decisions.
6. Cross-Cultural Marketing
6.1 A Comparative Study of
Cultural Factors Affecting Consumer Behavior in Eastern and Western Societies.
6.2 The Challenges of
International Market Entry: Case Studies of Successful and Failed Attempts.
6.3 Analyzing the Effectiveness
of Global Marketing Campaigns in Diverse Cultural Contexts.
6.4 Understanding Cultural
Sensitivity in Marketing: Avoiding Stereotypes and Cultural Offenses.
6.5 The Role of Language and
Cultural Nuances in Multilingual Marketing Campaigns.
7. Customer Relationship Management (CRM)
7.1 Investigating the Impact of
Personalization on Customer Satisfaction in E-commerce.
7.2 The Role of Social Media in
Strengthening Customer-Brand Relationships.
7.3 Analyzing the Effectiveness
of Loyalty Programs in Retaining Customers.
7.4 The Influence of Customer
Feedback and Reviews on Service Quality Improvement.
7.5 Understanding the Use of
Chatbots and AI in Enhancing Customer Engagement and Support.
8. Services Marketing
8.1 The Impact of Service
Quality on Customer Satisfaction in the Hospitality Industry.
8.2 Analyzing Customer
Expectations and Perceptions in Health Care Services.
8.3 The Role of Emotional
Intelligence in Delivering Excellent Customer Service.
8.4 Understanding the Influence
of Word-of-Mouth Marketing in Service Industries.
8.5 Examining Service Recovery
Strategies and Their Effect on Customer Loyalty.
9. Marketing in the Age of Big Data
9.1 The Use of Big Data
Analytics in Predictive Customer Behavior Analysis.
9.2 Understanding the Ethics of
Data Collection and Privacy in Digital Marketing.
9.3 The Role of Data-Driven
Marketing in Personalized Customer Experiences.
9.4 Analyzing the Impact of
Data Visualization in Marketing Decision Making.
9.5 Exploring the Challenges
and Opportunities of Real-Time Marketing Analytics.
10. Innovative Marketing Techniques
10.1 Investigating the Use of
Augmented Reality (AR) in Experiential Marketing.
10.2 The Role of User-Generated
Content (UGC) in Brand Building and Customer Engagement.
10.3 Analyzing the
Effectiveness of Location-Based Marketing Campaigns.
10.4 Understanding the Use of
Gamification in Marketing: A Study of Mobile Apps.
10.5 The Impact of Neuro
Marketing on Consumer Behavior and Purchase Decisions.
Conclusion
Selecting a dissertation topic
in marketing that aligns with your interests, expertise, and academic program
is a critical step toward a successful research journey. The compilation of
100+ latest dissertation topics in marketing provided in this article offers a
diverse array of themes, spanning consumer behavior, digital marketing,
branding, social responsibility, cross-cultural marketing, customer
relationship management, services marketing, big data, and innovative marketing
techniques. As you embark on your dissertation, remember to consult your
academic advisor, conduct thorough literature reviews, and utilize appropriate
research methodologies to contribute valuable insights to the field of
marketing. With the right topic and dedication to your research, your
dissertation will become a testament to your scholarly abilities and a valuable
addition to the marketing literature.
